SideStep, a website providing search results for travelers looking for a good deal, is enlisting the help of Patrick Stewart in its sweepstakes promotion. Mr. Stewart is best known for his role as "Captain Jean-Luc Picard" in Star Trek: The Next Generation.
Visitors to the sweepstakes promotion site will see an image of Mr. Stewart against a background of stars.
Moreover, the sweepstakes winner will be offered a free trip to London to meet Mr. Stewart personally.
The site hopes to convey the message that while other websites may be better established, SideStep is the "next big thing" and the choice of a new generation of global travelers.
For more information, see this article.
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